Here is a scan of the original text from the magazine... Who gets the point, or is this still a mystery?
Let's put an end to the mystery:
- This car is the Type 'Réclame 1907' by E. Mendelssohn et Co Limited, built under license of Passy-Thellier
- Mendelssohn was located at 5 Boulevard Bineau; Passy-Thellier was not
Yes, the car was actually named
'Réclame', as evidenced below.