OMG I cannot believe this.
Every time I looked at the puzzle image, I thought "I'm sure I've seen this car before", but I could never place it...
Matt Swann was one of my classmates at Coventry University. I actually know the guy. We weren't particularly close, but we studied the same Transport Design course for four years. He was always clearly among the most talented in our group. He then went on, along with a number of other members of our Cov Uni graduation year, to do a further two years of postgraduate course at the London Royal College of Art (I could't afford that), which is where he designed this proposal.
I ran into him again briefly in 2012 at Tata Motors European Technical Centre, again in Coventry, where he was working as a Lead Designer and I worked temporarily as an external surfacing consultant during the development of the Tata Tiago. I see that he has now moved to China to work for Haval. That's where the money is these days!