Yes, oko94 got it! Sorry Djetset.
EHR 10 is short for "Electric Hot Rod 2010". The bodywork and chassis were supplied by the Auto Project Centrum, which is the company that manufactures the Gordon; the electric drive, including batteries and control unit, was assembled by the Faculty of Mechanical Engineering of the West Bohemian University of Plzeň. The car has a 21 kW direct current electric motor and a 200 Ah LiFeYPO4 battery, with a range of 100 to 150 km.