The other half of the name is an adjective...
East Glows
In England we'd call that second word a verb!
Main Entry: adjective
Function: noun
Date: 14th century
: a word belonging to one of the major form classes in any of numerous languages and typically serving as a modifier of a noun to denote a quality of the thing named, to indicate its quantity or extent, or to specify a thing as distinct from something else
The deal is this...there are several types of usage for the word...it can be a noun, as in, "Her pregnant GLOW..."; an adjective, usually with a suffix, such as "GLOWING embers..."; and as a gerund, such as "GLOWING is what a firefly does best"... Also, just to throw another monkey wrench into the works, it can be an adverb, such as, "The fire is glowing..." I'll see if I can find my Rober'ts AMERICAN GRAMMER...I think my ex still has it...but any library should have a copy.
In this instance, the phrase "East Glows" makes the word sound like an adverb, because not only does it modify the subject, it describes what the subject is doing. The East is GLOWING. At least, that's what it sounds like to our English ears. But, you have to remember that we're dealing with a totally different culture here, with a different set of grammatical rules. The Chinese language has so many different characters and dialects that it is virtually impossible for ANYONE to be completely fluent. And, the older a person is, the more words they know...
I used to be an English teacher, many, many years ago...couldn't tell by most of my posts, but I was. Really.
Class dismissed.
Dan