Quite a bit to get revved up about at this year's show, starting with the supercharged, 546 HP Cadillac CTS-V. Wrote a little
preview article today for your amusement.
God willing and the creek don't rise, Ultra will be in attendance and will provide us with commentary and photos galore from the floor.
Personally, I am mystified by the major manufacturer's obsession with horsepower. Its like the 60's all over again. Does anyone NEED a 546 hp Cadillac?
I know I don't. It seems all the attention is at the upper end of the market and the hybrid/plug-in/electric end, which, quite frankly, is still outside the mainstream of what most American consumers are interested in. I dunno. It seems a crazy time in the car business. Now would seem to be the perfect time to introduce new ideas in every day transportation, ideas that would transform the market place, much as the original Honda Civic did in 1973.
But I guess that's why I don't work in product planning for any of the auto manufacturers. Either I'm stupid or they are. Time will tell, I suppose.