Rolf Eden died last year - what an interesting guy - what a life...
When Rolf Eden read in the newspaper in 1956 that every Berliner living abroad (he lived in pais at that time) who returned to West Berlin would receive 6,000 marks (about 17,000 euros in today's purchasing power), he traveled to Berlin.
At the beginning of his time in Berlin, Eden waited for the promised money and initially worked briefly as a vacuum cleaner salesman and as a night porter and bartender in a U.S. barracks. With the welcome money that was finally paid out, Eden initially opened the Eden Saloon on the corner of Nestorstraße and Kurfürstendamm in 1957.
The photo thus shows his first advertising measure after his return to Germany and quasi the start of his career.