The Final Nail in Chrysler's Coffin?

[nicanary]

Thought they'd gone in the early 80s when the sold up to Peugeot for £1!
then they can back trying to drag Mercedes down.
Now are they trying to kill Fiat off with rebadged bravos?
Horrible reputation in Europe...

I've never understood why the US giants think they can market stuff in the UK. Chevrolet tried to sell Daewoos as Chevys and failed. Chrysler tried to sell themselves using Lancia - I've seen a few around but I can't imagine it's economic for them.

It doesn't work - why can't they see this? How do they cover the cost of converting to RHD such things as the Sebring? Do they sell OK in Japan or some other RHD nation? They're simply not on a par dynamically with virtually anything made in Europe.

[Otto Puzzell]

Never mind the hundreds and thousands of Lancias and Fiats that would still be filling junkyards around the world, had they not begun to rust even as they moved down the assembly line. Yep - mean ol' Chrysler, financially reeling from the Stuttgart pillage, put a gun to Fiat's head, and told them "let us sell our cars as Lancias, or else!"

What could poor little Fiat do, but acquiesce? 

 

[nicanary]

Yeah... I didn't phrase my post very well. But very few folks in the UK will buy an American-badged car (don't ask me why), and the Lancia/Fiat and Daewoo barnds are not well-regarded either. Too much competition with better products.

[iani]

Funnily enough Lancia disappeared from UK roads around the same time, when they had the reputation for engines falling out. At least they managed to fit in narrow town streets and go round corners!

[mymokke]

Might want to check the financials on the "dragging Fiat down" statement, as it stands now Chrysler is propping up Fiat due to the current state of European economies.
As well as benefiting from residual engineering influences from the false "merger of equals" that was the Daimler Benz union.

[faksta]

I've never understood why the US giants think they can market stuff in the UK. Chevrolet tried to sell Daewoos as Chevys and failed.

In Russia Chevrolet brand is related to cheap cars ranked a bit above the Ladas. After all these years it is even strange to me to know that Camaros that are also being driven on the streets here bear the same badge with Aveo or Cruze or Chevy Niva. Really puts the prestige of Chevrolet brand way down IMO. I wonder why didn't they use a new brand for those Korean cars if they didn't like the Daewoo name so much for some reason?

[iani]

And they're off, again!
http://www.autoexpress.co.uk/chrysler/90850/chrysler-axed-in-the-uk

[lordairgtar]

Thought they'd gone in the early 80s when the sold up to Peugeot for £1!
then they came back trying to drag Mercedes down.
Now are they trying to kill Fiat off with rebadged bravos?
Horrible reputation in Europe...

Really? Think it's the other way around.

[lordairgtar]

I've never understood why the US giants think they can market stuff in the UK. Chevrolet tried to sell Daewoos as Chevys and failed.

In Russia Chevrolet brand is related to cheap cars ranked a bit above the Ladas. After all these years it is even strange to me to know that Camaros that are also being driven on the streets here bear the same badge with Aveo or Cruze or Chevy Niva. Really puts the prestige of Chevrolet brand way down IMO. I wonder why didn't they use a new brand for those Korean cars if they didn't like the Daewoo name so much for some reason?

Actually, the Cruze isn't a bad car. They've been reliable as well as the Cobalt / HHR predecessor. Inexpensive , yes. But not a bad car. I had two HHRs and they were trouble free. Don't now what a Niva is, but I've seen Aveos and the owners like them. Does Chevy sell Corvettes in Russia?

[Carnut]

I'd be a bit surprised if Corvettes are part of Chevy's line-up in Russia, but no doubt one of our Russian members will enlighten us?!

[Wendax]

It is: 

[Carnut]

спасибо

[nicanary]

спасибо

Hope your cold gets better.

[Carnut]

спасибо

Hope your cold gets better.

And my Russian...!