It is indeed the Zamyad Shooka pickup. I think it was first introduced in 2009 but I'm not 100% sure so I will not require the date for the point. From what I've been able to gather, this is an evolution of the Zamyad Z24 (which is a 70's Nissan Junior) that uses the bodyshell of the Fudi (or Foday) Little Superman, imported from China. (I should have puzzled this latter car, it has a much more interesting name!)
Below is the unedited photo, which is from the 2010 Moscow Auto Show