Rolland-Pilain ?
Please ignore the above. It was a stupid guess.
The clue lies in the advertising hoarding - it mentions Berlin which brings us to Avus. In the 1926 German Grand Prix held at Avus there were 2 entries of 1925 Talbot 1.5-litre cars, and this is the car of Urban-Emmerich race #42.
Here is a photo of what happened to it.