His name was linked to a British motorcycle brand.
His nickname was Italian...if you google the english translation of that, you'll have a brand of Cigarettes.
His surname consists of 2 words XX XXXXX.
The british motorcycle brand is quite known but it had also a very strong link to the Automotive field, plus with a very, VERY known italian man who later set up a globally known brand of sports cars.
The translation of his nickname is 2 words XXXXX XXXXX, that is also a brand of cigarettes.
His nickname was in Italian XXXXXXX XXXX.
Find one of this words and the rest will follow!