Well, I learned one thing - Turicum is the Latin (Roman) name for Zurich.
The site where I found the image calls the car a Type F, and on another site I found reference to the 10/12hp designation. However, Georgano's Encyclopedia does not mention this model designation - He mentions that there was a new Model D which was available with 3 engine sizes, and this was the main model from 1909 to closure of the factory in 1914.
Interestingly, the museum where the car is shown does not state which model it is. It claims it as from 1907. I can't add any more. I think the best thing to do is to amend the puzzle title, and leave it open for change in the future.
