I'm not trying to interfere here but maybe I can shed a little more light on this most interesting puzzle and help Andy out.
Firstly, this car was built over 80 years ago and the industry was a lot different then with a lot of small body builders selling cars directly to large dealerships who often put "their own name" on the coach work/completed car.
Early on, I came up with the same answer as Ropat from his source and it looked pretty solid. 1933 Ford V8 Sports Saloon, body by Compton who built a lot of similar bodies on a wide range of cars at the time. I will mention here that Ford of Great Britain maintained the US 1932 styling on their V8 models until 1935 which can be confusing sometimes. I always assumed it was a volume question, much like Ford of Germany skipping some model year styling in the 1930's.
On the other hand, research done on W.J. Reynolds seems to indicate that they were possibly body builders as well but all I have found so far is truck bodies and rather a lot of those. I post here a very small advert for their body work during this time period.
I would say it is entirely possible that Compton built this body, our source is pretty reliable, and that W.J. Reynolds just called it their product for marketing purposes. Compton got paid so they were probably OK with that.
One way or the other, it seems pretty certain that this car was sold by W.J. Reynolds from what I can see.
Gotta love the Internet, it is always sooooo accurate.
Bill
