Rough Google Translation:
Borgward is a brand name of the past, in memories mainly associated with the Isabella type and the Lloyd small cars. In 1960 the Bremen company collapsed, and in 1977 its name appeared surprisingly at the Frankfurt IAA.
A new small company in Munich, which imports the Japanese Daihatsu Jeep, has had the name Borgward and the white and red trademark - falsified in a rectangular shape - protected and wants the "Hornet" coupe from the American Motors corporation (AMC) with the 2.3 liter six-cylinder engine of the former large Borgward from Mexican production.
The typical fender line of the Isabella Coupe was indicated with white lines on the flanks of the US car on display, a Borgward rhombus in the grill, and "Isabella" on the side with adhesive letters provisionally attached. Since the Hornet is very American and the AMC is not represented in Germany, neither nostalgic nor cool practitioners can jump on the idea, but young entrepreneur Peter Muller-Buchhof is hoping for 200 cars and 15 dealers by 1978.
Further information:
The Jan. 1978 issue of Road & Track has an article on page 66 entitled "The Frankfurt Auto Show", and the article shows a black & white pic with the caption "Borgward Hornet, or is it a Hornet Isabella?"
On page 67 the paragraph reads as follows;
"All of which brings us around to the more obscure exhibits, like the rebirth of Borgward. Munich Willys Jeep importer Peter Muller-Buchhof, has acquired from a man in Mexico City, 100 2.3 liter 100-bhp Isabella engines. He is craning the standard V8s out of AMC Hornet shells and replacing them with the ancient but economical and equally powerful Borgward straight 6s. Stick-on Isabella lettering identifies the model. Good luck Her Muller-Buchhof."
