If we can take a few steps backward here and try to enjoy the journey..............
I think I have 6 hours of research into the last word of this puzzle, sorry, maybe 2 hours for that word and 4 hours of basic research into whatever I could find about the Firm Saratoga.
I have found so far, 4 different print advertisements from the 1992/1993 period for primarily automotive wax type products.
Each advertisement features a futuristic automobile but it is not the puzzle automobile. I also found hundreds of advertisements for other products from this company that did not mention any automobile.
Using some fairly exotic reference words/terms on Google.it, I did find some videos of probably current Saratoga advertisements.
I must say, that their method of advertising a silicon sealing agent for your bathroom shower tiles is titillating to say the least.
Rather like a Las Vegas stripper show. I am not complaining or passing judgement, they are clever advertising videos, but have little to do with sealing leaks in your bathroom shower.
So, Kudos to Saratoga for their advertisements, but I still cannot solve the problem of this one "fantasy" advertising auto that was then built as a further "fantasy" prototype auto. On the other hand, I have seen a face of Italian advertising that I would have never seen before had I not been a member of this Forum.
One never ceases to learn something here.
Bill