Also part of your original question was "what makes it unusual?".
Perhaps that has been answered already in that it is the world's first flat-pack vehicle (although I seem to recall posting an item in the "Humour" section showing a VW Golf as available from IKEA...!) but also the steering wheel and controls are positioned in the central of three seats, which I know is not the first vehicle to do so, but the idea is that it can produced for any world markets whether they drive on the left or the right without having to go to the expense of engineering it for LHD or RHD. The makers made a big point of this feature!