The Sheridan was a moderately priced 4-cylinder car that was designed to sit in the GM model range between Chevrolet and Oakland. The project was given the go ahead by Billy Durant, who at this stage was the chief at GM for the second time. In early 1921, Durant left GM, and GM sold the Sheridan company and the plant in which it was manufactured to him. Sheridan production continued under GM control until August 1921, when Durant assumed formal control. Durant stopped production, and used the factory to produce the Durant Six.
Prices for the Sheridan ranged from $1685 for the Roadster and Tourer through to $2060 for the Coupe and $2360 for the Sedan.