While the car has had a bit of rally prep and is apparently a seasoned competition veteran (those front fenders are a crude lashup for a car that goes off the road occassionally) I can't resolve what the picture is showing as real rallying.
Neither driver nor navigator are wearing helmets. Their youth and cheer suggest to me a competition event that involves glasses of beer between stages
If this was not obviously photographed on city streets, I would suggest it is similar to the folkracing in Scandinavian countries.
Since I have no clue as to the circumstances of the puzzle, please unlock.