Presentation of Russian hybrid "people's car" was held in Moscow, on Tuesday, November 9. New product of the Russian automobile industry was called "ё" and its author, chosen among the variety of participants, turned out to be the Belarusian designer Vladimir Tsesler.
The winners of the virtual names contest were congratulated and awarded prizes first. Quite lovely and creative people explained the names "Chariot", "Advance", "27" or "777". And all of a sudden the "ё" cropped up on the screen. You will not believe it, but first a sigh came , followed by the applause. A trick has clearly worked!!!", ONEKSIM group's spokesman wrote in his blog.
"vЁhicle" (as the name of the new russian hybrid city car can be printed in English)