"It was introduced, nameless, alongside the Frazer and Kaiser in February (1950), bearing chrome script "Name The Car". An extensive nationwide contest was held to do just that... Mrs. Charles S. Atkinson, wife of a Denver, Colorado, university student, won $ 10,000 and first prize in the $ 200,000 contest."
Source: Kaiser-Frazer - The last onslaught on Detroit, Richard M. Langworth, Automobile Quarterly Library, 1975
