Well, this "Concept Car" was used to show the product range of the automotive sector in the Rhône-Alpes region of France. VisioMeca is an organisation to show the industrial possibilities of Rhône-Alpes, initiated by the Chambre Régionale de Commerce et d'Industrie. On their own site they just refer to it as the "Concept-Car". And as there is no single company behind it, but the whole region, I just can guess that it was called Rhone-Alpes Concept-Car. If not, you can unlock.