Shinjin, after being abandoned by Toyota, teamed up with General Motors, and became General Motors Korea (GMK). It initially offered models from Holden and Opel under the Chevrolet brand, but the oil shock of 1973 killed demand. GMK saw a demand for the more practical pickup truck, used parts from the Holden and Opel models, and added its own body, to come up with the Saemaul (New Village), named after the "New Village" movement that the Park Chung-hee government had started in 1971 to modernize South Korea's countryside. Due to high maintenance costs, sales remained slow, however, and production stopped in 1979 after only 2,000 units.
