This puzzle started life as a Rookie puzzle. As no Rookies managed to solve it, it has been promoted to the Expert level. That's the way here at AutoPuzzles - if the Rookies can't solve them, the Experts get their chance, and if they can't crack them either, the Pros can have a try.
I'd say that it would take a rather brave/stupid chap to name his company Adolf in Germany in the 1950's... but he did.