To give you an idea, in the same magazine (12-1966), the price for a:
Fiat 500 Tetto Apribile (open top) was 475.000 Lire
Fiat 850 Coupe was 950.000 Lire
Autobianchi Primula Coupe was 1.190.000 Lire
Alfa Romeo Giulia 1300 Berlina was 1.295.000 Lire
Lamborghini P400 Miura was 7.700.000 Lire
Ferrari 365 Spider California 9.500.000 Lire