Of course I see your point. It's more or less a copy - obviously it's the same idea, based on the same car. But this one has another name, and is manufactured by another company. It is also, reportedly, currently in production.
Obvious, too, is the fact that neither Zimmer nor the manufacturer of this car mentions the other car on their respective web pages. Why admit that it's the same car when all your customers care about is exclusivity?
Then again, Ford/Mercury/Lincoln, or for that matter Peugeot/Citroën, have never officially talked about their 'brand marketing' strategy of just putting another grille or badge on the same car, either. Instead, cars are marketed as purely Lincoln, purely Mercury, purely Citroën, although it's plain for all to see that the vehicles are the same. So it's nothing new that one 'marque' does not mention the other producing the same car..