With today's Rookie Puzzle, I'm going to throw you a bit of a curve ball. Normally in this thread, I ask for make and model designation. The make of this car is so obvious that it would be a 'gimmie'. To solve this puzzle, you must name the car (not just the oh-so-obvious brand), and why I posted it today, versus last week, or say, next month.
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Also, please be sure to check out our other puzzles, and, please post a puzzle of your own if you'd like - the more, the merrier.