Uhh, well......I dunno. Looks like it might have been derived from a Gremlin after someone in Kenosha spent the weekend piloting a dune buggy! And perhaps imbibing some stimulating spirits as well!
Upon further review, as we say in football, it has some Jeep-like elements to its styling and Jeep was part of AMC for a while before the whole lot was unloaded on Chrysler who passed in on to Mercedes Benz, which is intesting because Mercedes at one time had a production link with Studebaker to build MB's here in the US. In fact, for decades, the front sway bar links and bushings in most MB products were derived from Studebaker parts and the seat pedestals in the Cherokee originally came from the Renault Alliance.
The whole thing is rather incestuous and thinking about it makes my head hurt.
So I will revert to my original observaton that there is something very AMC-ish about this vehicle!