This marque was founded in 1924, when an industrialist who made his fortune in WWI supplying the aircraft industry bought an existing car builder. This model was introduced soon thereafter. The industrialist's name and the car builder's name were hyphenated for 4 years; the brand then reverted to its previous name before folding altogether in the 1930's. The ex-aircraft factory where it was built was purchased by a much better-know marque that lasted well into the post-WWII era.
This model sold quite well, making this one of the top 5 brands in it's home country in the still-crowded pre-depression market.