From what appears to be the October 1953 Motor Trend magazine:
The Detroiter, newest baby of the Detroit Accessories Co. of St. Clair Shores, Mich., is a fairly conservative car. Ray Russell, its designer, planned it "to stay in style for a number of years." Though the pilot model shown here was built on a specially shortened Cadillac chassis, production bodies will be primarily for '52-'53 Ford chassis, which they will fit with no tailoring. Furthermore, an astonishing number of standard Ford parts (glass, windshield frame, dash panel, floor mats, etc.) are used in the car.
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